But whereas PETA began as a grassroots organization in 1980, and continues to defend the Animal Liberation Front (ALF) and to promote veganism, HSUS has been a bureaucratic welfare group since its inception in 1954, it consistently denounces the ALF, and has always capitulated to carnivorous culture as it barely gives support even for vegetarianism. In the last decade, for instance, PETA pressured McDonalds, Burger King, and KFC to increase cage size and adopt ‘less cruel and more profitable’ slaughter methods, while HSUS aggressively campaigned for ‘humane meat’ and ‘cage-free eggs.’ These groups ultimately serve corporate exploiters’ interests and champion capitalist principles generally. Increasingly co-opted and compromised, animal rights groups frequently worked with, rather than against, the exploitation industries in order to regulate, not eliminate, the ongoing nonhuman animal holocaust. As they evolved, it became increasingly obvious that People for the Ethical Treatment of Animals (PETA) and other groups emulated the Humane Society of the United States (HSUS) to become corporate behemoths and mainstream machines. In the early 1980s, a new animal rights movement glowed bright with potential in just a few years, however, the light faded to black as corruption, opportunism, and bureaucracy snuffed out the promise of genuine change. The nonhuman animal advocacy movement is at a crucial crossroads where truly it is now do or die.